An online store for a Surat lab-grown diamond jewellery brand, where customers shop certified pieces or design their own,
then pay online or ask on WhatsApp.
Grown Shades Jewellery, a division of Rahi Impex with its headquarters in Surat and a branch in Mumbai, makes custom lab-grown diamond jewellery: rings, earrings, necklaces, pendants and bracelets in BIS-hallmarked 9kt, 14kt and 18kt gold, with SGL or IGI certification. Most pieces are handcrafted to order, so the store has to sell made-to-order jewellery as confidently as ready stock.
Shoppers can browse by category or by diamond shape (round, princess, emerald, pear, cushion, oval, radiant, marquise and heart), narrow results with category and shape filters that show live counts, sort, and switch between grid and list views. Product pages include a zoomable photo gallery, SKU, tax-inclusive price with the saving shown, metal and purity options with gold weights, diamond and stone details, the 7–21 working-day making time, add to cart, buy now, wishlist, share and an "Ask about this piece" WhatsApp button. Tabs cover the description, specifications, shipping and exchange, and signed-in customers can leave reviews, keep a wishlist and track orders. A custom jewellery studio walks customers through choosing a jewellery type and purity, or lets them upload their own design.
Fine jewellery is a high-value, high-trust purchase, and lab-grown diamonds are still new to many buyers. The brand needed customers to feel as confident online as they do in a showroom: clear certification, hallmarking, exchange and delivery promises, detailed specifications, and a quick way to talk to a person before paying. Most pieces are made to order in different metals and purities, and many customers want something personal, so the store also had to handle variants, making times and custom design requests, not just a fixed catalogue.
Harvions Tech built the storefront in React with Vite, with smooth motion on banners and collections, and a Node.js and Express API on MySQL. A separate admin panel lets the team manage products, categories, prices, orders and custom design requests. Trust is designed in throughout: SGL and IGI certification, BIS hallmarking, a 3-day exchange and insured delivery appear on every page, and WhatsApp buttons on the header, product cards and product pages connect shoppers straight to the team. Checkout accepts UPI, cards, RuPay, net banking and bank transfer. The site supports language and currency selection, a journal and newsletter sign-up, and is built for search, with Surat-focused titles and clean product URLs. It runs in Docker containers behind Caddy, with HTTPS for the store, admin and API subdomains.
